Tuesday 7 May 2013

RESEARCH // JENNY HOLZER

"Being happy is more important than anything else..."

a little knowledge can go a long way 
a lot of professionals are crackpots 
a man can't know what it is to be a mother 
a name means a lot just by itself 
a positive attitude means all the difference in the world 
a relaxed man is not necessarily a better man 
a sense of timing is the mark of genius 
a sincere effort is all you can ask 
a single event can have infinitely many interpretations 
a solid home base builds a sense of self 
a strong sense of duty imprisons you 
absolute submission can be a form of freedom 
artificial desires are despoiling the earth 
at times inactivity is preferable to mindless functioning 
at times your unconsciousness is truer than your conscious mind 
automation is deadly 
awful punishment awaits really bad people 
bad intentions can yield good results 
being alone with yourself is increasingly unpopular 
being happy is more important than anything else

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Jenny Holzer is an American conceptual artist. Holzer is mostly known for her large-scale public displays that include billboard advertisements, projections on buildings and other architectural structures, as well as illuminated electronic displays. The main focus of her work is the use of words and ideas in public space. Originally utilizing street posters, LED signs became her most visible medium, though her diverse practice incorporates a wide array of media including bronze plaques, painted signs, stone benches and footstools, stickers, T-shirts, condoms, paintings, photographs, sound, video, light projection, the Internet, and a Le Mans race car.

 
 

I really like this artist work. I like how she projects little sayings that everybody knows to be true but in everyday life they are somewhat ignored. I like how she projects them onto big buildings to hit her target audience, it's very effective and I would like to do something similar in my own work. I really like quotes and work with text involved and would definitely like to use text in my final piece. 

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